Video

I’ve concepted, written, and produced videos for all kinds of campaigns and activations. My years at Facebook and Instagram gave me an especially deep understanding of how to make video for social and mobile.

Instagram Stories

As lead copywriter for Instagram Business, I helped introduce stories to businesses around the world. Below are three ads from a 2019 global campaign.

Art direction: Mimi Dutta. Production: Gentleman Scholar.

#Standout with Instagram

The #Standout series looked to inspire small business owners by showcasing other folks doing cool things with the platform. Here are a few favorites from this stylish series.

Art direction: Mimi Dutta. Production: Hardpin Media.